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Clients are spending less on advertising due to tariffs, WPP warned on Thursday, as it halved its interim dividend following ...
This French holding company has expanded its list of global media clients this year, which already includes Mars, Coca-Cola ...
Laurent Ezekiel, who serves as WPP's Chief Marketing Officer and CEO of Open X, is leaving the company to return to Publicis Groupe, where he previously worked for 16 years. Although his new role at ...
After Mars and Coca-Cola, WPP loses its CMO to Publicis Laurent Ezekiel returns to Publicis nine years after joining the British agency group.
Publicis nets PayPal's media account around the world. Just wait until it discovers the value of the Aussie peso.
Following a competitive multi-agency pitch, Publicis Groupe has secured the global media account for PayPal, reports Ad Age.
Ezekiel’s move comes after Coca-Cola shifted its $700 million North America media account to Publicis, with Mars and Paramount also exiting WPP ...
The Publicis Groupe has won PayPal’s global media account after a competitive multi‑agency pitch. The appointment sees the ...
The outgoing CEO’s final financial update highlighted the key issues facing his successor come their September 1 handover, ...
Moving forward, Publicis Groupe will be responsible for handling PayPal’s media strategy, planning and buying across key global markets. PayPal's global media business is worth $286.7 million, ...
There are multiple Indias. The top 10%—about 150 million people—exhibit repertoire behaviour in chocolate. They'll buy for themselves, kids, gifting, and hunger. Mars plays well there with premium ...
New boss faces tough handover with like for like revenues for the year expected to be 3% to 5% lower than 2024 ...
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