Ford announced the creation of a new production process and platform to help it bring its next EV to market in 2027.

Ford is looking to have a “Model T Moment,” according to CEO Jim Farley, as it prepares to roll out a new family of “affordable” battery-electric vehicles. But exactly what’s coming? How low will prices go?

After the F-150 Lightning, Ford’s next electric pickup could arrive as the Ranchero EV. Ford filed a trademark with the US Patent and Trademark Office (USPTO) under the name Ranchero on August 5, 2025. Although details are slim, the application is for motor vehicles, specifically trucks, vans, utility vehicles, and electric cars.