Worker foot traffic in downtown Seattle continues to show signs of improving, more than five years after the start of the ...

Since Target decided to eliminate its DEI initiatives, Black people have been standing on business. The corporation continues ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

How Foot Traffic Attribution Works For foot traffic attribution, a marketer starts with an audience created from location data. For easy math, let’s say the audience size is 100,000 people.