The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated Mar. 22, we look at whether the latest album from one of the century's greatest pop stars will return her to the top of the chart for the first time in five years.

Mayhem arrives on the heels of a successful 2025 for Gaga, which saw her chart-topping collaboration with Bruno Mars, “Die With a Smile.” The song spent five weeks atop the Billboard Hot 100, marking her second-longest-running No. 1 hit after 2011’s “Born This Way.” She also won a Grammy for best pop duo/group performance alongside Mars.

She dances on the line between clever self-referentiality and less inspired rehashing on her new LP, committing to the over-the-top excess that first made her a star.