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Six months after launching its new growth strategy, WIN, focused on expanding its social media and streaming presence, QVC Group continues to face challenges, ...
Vape manufacturers mirror traditional tobacco marketing, including stylish branding, flavours and sponsorships, to reach ...
One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...
Vanity Fair global editorial director Mark Guiducci has announced his plan to scale back the publication's political and ...
Beyond being a global pop superstar, Swift is a master marketer. Here are five Swift strategies for entrepreneurs to emulate.
After a health scare, Kelly Johnson realized she had to make some hard decisions. They paid off: Anova Digital's three-year ...
LinkedIn's team reveals the secret algorithm factors that determine whether your post reaches 1,000 or 100,000 people. Discover what really drives viral reach.