The story of how the "It's a Great Time Out" Warriors marketing campaign has stood the test of time with fans and a player who starred in the ad.

Thursday's matchup has not been as close as many would have hoped, as the Lakers lead by 20 at halftime, but LeBron James has ...

The Los Angeles Lakers are set to enter a new era of the team, as Anthony Davis was traded last weekend to the Dallas ...

Golden State Valkyries president says NBA All-Star weekend is an ‘incredible opportunity to show people what they can expect ...

Take Thursday night against the Golden State Warriors for instance. James had 23 points, 11 rebounds and five assists in the ...

Was your team left out of the fun? Rep the league at large with the NBA and WNBA logo gear. NBA Essentials t-shirts retail ...

The NBA All-Star court and the three NBA All-Star uniforms draw inspiration from the vibrant cultures of San Francisco and ...

But not now. The Los Angeles Lakers star recorded 42 points, 17 rebounds and eight assists on Thursday in a 120-112 win over ...

The 40-year-old James became the oldest player to score 40 points in an NBA game Thursday night, putting up a season-high 42 ...

LeBron James goes three straight possessions with a 3-pointer, the last one from the LOGO against the Golden State Warriors!