In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

While overall viewership lagged behind last year’s traditional ... but also a clever way to let passion turn into purchase ...

CHARLOTTE, N.C. (AP) — Sunday night's Coca-Cola 600 averaged 2.72 million viewers in Prime Video's first NASCAR race. The ...

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our poll question of the week.

NASCAR's partnership with Amazon Prime Video for mid-season race broadcasts ... NASCAR's deal with Prime aims to attract new viewers, prioritizing future growth over traditional viewing habits.

CHARLOTTE, N.C. — Sunday night's Coca-Cola 600 averaged 2.72 million viewers in Prime Video's first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR ...

Per Austin Karp of the Sports Business Journal, Prime Video's coverage of the crown jewel race at Charlotte got around 2.6M viewers, marking a solid NASCAR debut for the platform. While down in ...