Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining ...

In 2016, microblading was the beauty world’s much-coveted golden ticket, offering full, semi-permanent, perfect eyebrows ...

Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Jasmine Hyman is the assistant beauty editor at Cosmo, where she tests beauty products for a living. For this story, she used ...

The world went mad for lip liner this year, and in 2026, we’ll be experimenting with new ways to use it. Enter Katie Jane ...

"This sheer gel blush takes me back to the '60s love child era," says one 72-year-old reviewer singing praises about ...

Eyebrow gel is a cosmetic product designed to shape, define, and hold eyebrow hairs in place while enhancing their natural ...