PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Leveraging a legacy in floriculture, Rhea Karuturi (and her sister Yeshoda) co-founded Hoovu Fresh to streamline the ...

Bath & Body Works is releasing what is set to be their biggest and most magical collection yet. Here's when you can start shopping the sure-to-sell-out collab with Disney.

This Valentine's Day, rose perfumes are the best fragrance to buy. Although flowers, chocolates, and jewelry are classic ...

A scent and hint of spring in winterThe beautiful amber trumpet blooms of the Carolina Jasmine emit a sweet pre-spring aroma ...

Morocco was beautiful, gorgeous, dazzling, full of olive and date trees, absolutely resplendent in her tiles and mosaics, ...

Tina Craig is taking U Beauty into sensory new territory.

Explore a new side to France when you visit the world's perfume capital. This sweet-smelling paradise will delight you with ...

This Valentine’s Day, sparkle with beauty essentials that radiate love! From glowing skincare to irresistible makeup, our ...

Ancient Egyptians offered flowers to the gods. Greeks used crowns of flowers to reward military or naval prowess, according ...

This February 14, 2025, we can expect to see many bouquets of roses being passed from hand to hand in the metro, restaurants, ...

So presenting someone with a gift that is red can create a special experience. “Because it’s an unforgettable, standout color ...