Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance celebrates Cooper Flagg Day in Maine.

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

Here is more on why Cooper Flagg will switch his shoe brand to New Balance in the NBA.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Behind Flagg, New Balance surges into the NBA conversation Until now, New Balance — the classic, fashionable “dad shoe” progenitor — has been very selective in its NBA endorsements.