Denying and then finally admitting to plastic surgery — once the stakes are not so high, the stigma is gone and the checks ...

Overall, research confirms that 39 percent of consumers are less likely to trust brands that only communicate with them ...

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift ...

The acquisition of Hailey Bieber’s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand ...

To learn more about our editorial approach, explore The Direct Message methodology. Before it was a multichannel brand with ...

In a rapidly evolving global economy defined by digital disruption, heightened consumer expectations, and urgent calls for sustainability, marketing must be understood not merely as a function but as ...

AKQA Australia has delivered a platform for Chelsea FC and Bing X.The announcement:To celebrate BingX’s continued partnership with Chelsea FC and the launch of the club’s 2025/26 Training Kit, the ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

The US Marketing Analytics Market is projected to grow from USD 5.25 billion in 2025 to USD 9.56 billion by 2030, with a CAGR of over 12.73%. This growth is driven by the adoption of cloud technology ...

Alphabet is well positioned to take advantage of AI, and slipping search engine market share could help with the company's ...