The paper also criticised current model efficiency, reporting that reasoning systems expended unnecessary computing effort on ...

The tool is integrated within Adobe Express and features a suite of tools designed to ease the ad creation process.

The new feature allows users to apply pre-set AI filters that can dramatically transform 10-second video clips, altering the ...

With Father's Day around the corner, experts speak on how modern advertising is rewriting dads in ads, one script at a time. But are brands truly listening to what fathers feel and do dads in ads ...

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

The figure, which Altman presented without citing a specific source, was shared as part of an attempt to contextualise the ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 11–20 second ads comprised 39%, while longer formats between 20–40 ...

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern ...

Dentsu Creative India leads the charge at Cannes Lions 2025 with a portfolio of campaigns aimed at real-world impact blending innovation, empathy, and cultural relevance.

In addition to the teleprompter, Instagram has also introduced a new Reels Insights display that ranks a user’s ten most ...

In this article, we discuss how the evolution of Pride marketing, from coded whispers of survival to global corporate ...