Mars is the largest independent commerce marketing company in the world. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world ...

Arthur Sadoun, CEO of Publicis Groupe, said, “We are delighted to reinvent the consumer business playbook with Mars, rekindling our longstanding partnership as we embark on this significant ...

Following a competitive RFP process that began last fall, snack food and candy giant Mars Inc., has appointed Publicis to lead its media, production, paid social and influencer and connected ...

Clients are spending less on advertising due to tariffs, WPP warned on Thursday, as it halved its interim dividend following ...

WPP profits slump and dividend halved as clients slash ad and marketing spending - New boss faces tough handover with like ...

Arthur Sadoun, CEO of Publicis Groupe, said: “With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and ...

Moving forward, Publicis Groupe will be responsible for handling PayPal’s media strategy, planning and buying across key global markets. PayPal's global media business is worth $286.7 million, ...

According to Adweek, which viewed a memo confirming his departure, he is set to join French rival Publicis Groupe. He joined WPP as CMO in 2019, and after it won the Coca-Cola account in 2021, he ...

Mars Shifts its $1.7bn Global Media Account from WPP to Publicis Mars has shifted its global media account, worth an estimated USD$1.7bn (£1.2bn), from WPP to Publicis. This follows a competitive ...

Finally, Mars Petcare UK named another Publicis unit, Zenith Optimedia, to handle its 15 million pound ($21.4 million) media planning account, following a review.

Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing ...

Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing ...