Every time Rachel publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called “Oddly ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

We may earn commission from links on this page, but we only recommend products we back. Why Trust Us? "Good evening, this is Maria again with you. This video is going to be dedicated to your ...

Posts from this topic will be added to your daily email digest and your homepage feed. Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of ...

The one common theme across pretty much all ASMR content these days is the sound of gentle whispering.(iStock) The sound hits home when I close my eyes: I can sense the feeling of someone running ...