In the realm of digital marketing, quality always outweighs quantity. Although web presence and increasing traffic is essential, it’s even more important to ensure these visitors are converting. In ...
Forbes contributors publish independent expert analyses and insights. Karen Walker focuses on strategies for leaders in hyper-growth. I met with Lauren Goldstein, Chief Revenue Officer (CRO) for ...
CRO stands for Conversion Rate Optimization. People often confuse CRO with SEO (Search Engine Optimization). A great way to think about it is that CRO is optimizing for human behavior and engagement, ...
Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” ...
One of the hottest cryptocurrencies on the planet right now is Cronos (CRYPTO: CRO), the native token of the cryptocurrency exchange Crypto.com. Seemingly out of nowhere, CRO is up almost 90% during ...
AstraZeneca ($AZN) is facing down a slim pipeline and a truncated R&D budget, and the pharma giant has wasted no time reaching out to third parties, inking three CRO ...
In August, Trump Media announced plans to form a new Cronos treasury company called Trump Media Group CRO Strategy. Trump Media Group CRO Strategy is part of a broader effort by Trump Media to invest ...
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