It’s rare for Apple to enter an entirely new market segment. When Vision Pro launched in early 2024, the demand for VR ...

An interview last week with Apple SVPs John Ternus and Greg Joswiak includes the incoming CEO’s thoughts on the Vision Pro.

Overview: AirPods launched in 2016 and became essential for wireless audio, connecting smoothly with Apple devices and ...

Apple appears set to cancel its Vision Pro ‘spatial computing’ headset. According to a report in MacRumors, the Cupertino computer company has broken up the team responsible for the pricey virtual ...

Under Cook, Apple became hugely successful, if not always surprising. Apple CEO Tim Cook announced this week that he’s stepping down from his position in September and handing the reins to John Ternus ...

Tim Cook ushered Apple into its most profitable era. His strategic approach, market pragmatism, and risk appetite pushed the ...

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

Tim Cook’s shift to Executive Chairman recasts him as Apple’s global diplomat, steering geopolitics while new CEO John Ternus ...