Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence ...

Amazon launched a new AI-powered shopping assistant called Rufus on Thursday. The chatbot is named after a Welsh corgi owned by two of the company's earliest employees. Rufus was Amazon's "shortest ...

Rufus is an open-source program that creates bootable USB sticks for Windows installation and more. Compared to Microsoft’s Media Creation Tool, Rufus offers many more options for configuration setup.