A new toy version of Optimus Prime combines an animated aesthetic with a color scheme inspired by the character's original ...

The Transformers third parties feature a host of add-ons, including new guns, new head sculpts, transforming trailers for trucks… but they are mostly original figures these days.

Robosen Robotics Senior Product Manager Kodi Tang spoke to us about the intricacies of its robot toys and its recent Transformers products.

Possibly inspired by the work of Kenji Ishida, Takara Tomy unveiled a self-transforming Transformers robot toy at Tokyo Toy Show 2013 that could be headed for mass production.

Toys & Collectibles Transformers Toys No Longer Make Kids Work For It A fit of rage is all that's needed to bring Hasbro's new Optimus Prime figure to life.

Transformers toys arrived in the U.S. in 1984 and were an immediate hit. In 2025, some of the beloved "robots in disguise" action figures are worth $700.