Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Lil Nas X will perform “Old Town Road,” “Holiday,” and more inside of Roblox this week in a motion-captured virtual performance, much like Travis Scott in Fortnite.