There is no shortage of health-related podcasts. Most, however, focus on wellness, a specific disease state or the patient experience. So where are the podcasts centered on medical marketing? Other ...

If there’s a topic, interest or community that isn’t currently served by a podcast, we have no idea what it might be. And that holds true for the healthcare industry, which saw biopharma companies ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

In a collaborative effort, podcast industry research and advocacy firm Sounds Profitable and a number of partner organizations released the first draft of the Podcast Industry Glossary on July 19.

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative director of Hollywood’s Rip Media Group in an ...

Spotify, as part of the annual Spotify Wrapped year-end marketing campaign, released the platform’s top 50 most popular ...

The podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).

Forbes contributors publish independent expert analyses and insights. Colette Coleman reports on edtech and the business of learning. Creating a podcast is a great start, but it’s not enough for ...

While it’s not exactly a new medium, the audio landscape is booming -- not only with content, but with opportunities for brands and marketers to grasp as consumers increase their use of audio in their ...

The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some ...

Joe Rogan has been named Spotify’s most-listened-to podcaster for the fifth straight year, according to new data released by ...

Podcast adoption continues to grow with more and more listeners and marketers allocating a greater amount of the media budget on the audio platform. As a result, both large advertisers and media ...