There is new evidence this week from GroupM’s business intelligence team that “brand-oriented” media buys may be gaining on so-called “performance” ones. The analysis -- part of a sidebar conversation ...

A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

LOS ANGELES, March 2, 2026 /CNW/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) a creator marketing and performance media company operating in North America and India producing and distributing social ...

As the advertising world grapples with a tough economy and a pair of transformative Hollywood strikes, many marketers have chosen to shield themselves from uncertainty by shifting their resources from ...

The saying goes that the first ever ad banner had a 44% clickthrough rate and it's been downhill ever since. That was 30 years ago. Contrast that to today where the average clickthrough rate for a ...

Albertsons Cos. has launched Albertsons Performance Media, powered by Quotient, a digital media capability that provides brands with the opportunity to use proprietary shopper data to drive sales. The ...

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program, which launched last January. Designed to provide brands with the opportunity to use proprietary ...

COLUMBIA, Md.--(BUSINESS WIRE)--Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim ...