The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Are you relying on plain text press releases to communicate your news? Multimedia has the power to transform your releases, capturing audience attention at a time when this is increasingly more ...

Step into the hub of Interactive Media at RIT during this year’s inaugural Interactive Media Symposium hosted by the School of Interactive Games and Media (IGM). Celebrating the academic and practical ...

User engagement in interactive media encompasses the cognitive, emotional and behavioural investment that users exhibit when interacting with digital platforms. Central to this field is the concept of ...