Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission. Sales and marketing promotions strategists must first be ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketers are facing unprecedented challenges due to the current high-inflation ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Appoints Michael Becker as Vice President, Head of Sales & Marketing, unifying global business development and brand strategy ...