Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Every business has a target audience that it hopes will buy its product or service. Rather than create marketing campaigns for an unknown quantity of nameless, faceless "consumers," many companies try ...

Many companies find themselves like this and choose to create massive digital stories to talk about what they do know: the characteristics of their product. And that's a mistake, at least at the ...

Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in ...