The Formula 1 season is here. After three months away, the 10 teams and 20 drivers return to the track for the first event of the season. The Bahrain Grand Prix is the first of a record 24 races this ...

Formula 1 is using Salesforce’s platform to get a tighter grip on its data and to develop personalized experiences for millions of fans around the globe. Zarah Al-Kudcy, Head of Commercial ...

Always regarded as one of the world’s most glamorous and high-end sports, Formula 1 has undergone somewhat of a fanbase transformation in recent years. Far from being the preserve of geeky car nuts, ...