Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is great, but other companies provide something similar,” said ...

According to a blog post, since launching last year, thousands of companies have used Facebook’s offline conversions tool to measure the impact their campaigns have on offline purchases. Now, these ...

The social network makes Offline Mode a reality with apps' ability to make Facebook comments and see cached content at all times. This is part of the plan. Part of the plan Facebook has to get as much ...

Facebook users can add a mobile phone number to their accounts to receive notifications about friend information such as status updates, app activities and private messages. If such notifications ...

Facebook might be acting a little strange recently, but this isn’t stopping the social media titan from rolling out new features. Starting today, the latest iteration of Facebook for Android lets you ...

Facebook mobile app users will now never miss a post, even if they’re offline, underground, in the air, or otherwise out of reach. The company announced today that it’s altering its app’s News Feed so ...

Facebook’s newest ad feature — Offline Events — allows advertisers to match POS information with Facebook users to see who clicked on their ads and eventually visited their stores and purchased from ...

Facebook has made it clear that it sees video as the future. It is now following YouTube by offering an offline feature that will enable users to download some videos ...

Modern ironies: a metro or train journey is one of those occasions when you have some time to catch up on your Facebook feed, but you often have no data connection or a very intermittent one. The ...