If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Celebrity makeup artist Ash K. Holm shares her five foolproof tips for creating a flawless winged-liner look every single ...

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice ...

Want to make your eyes look bigger and more expressive? Using eyeliner is a popular technique in the makeup world. Beauty ...

When it comes to learning how to make eyes look bigger, few understand the craft better than professional makeup artists who’ve spent years perfecting the quintessential doe-eyed gaze. “Doe-eye makeup ...

Over the past couple of years, eyes have become everything in makeup. This was inevitable: the area above our masks is the only place we can safely showcase our personal makeup style. Eyes have long ...

Makeup brushes are a key component to achieving your everyday makeup look. Whether you wear cosmetics to cover and conceal, or to have fun and explore, using the correct brushes can make any look ...

Smokey eyes can never run out of trend! With the wedding and party season on, check this HT Shop Now guide on how to do smokey eye makeup.