No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience. No single tactic will deliver on the ...

In the past month alone, CSG Xponent has been named: ...

Customer journey analytics can help marketers identify what customers are doing, thinking and feeling, as well as the touchpoints that they use and the people they interact with along the way. But ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, recently interacted with leading asset management firms to understand how data and analytics is helping them drive better ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

BOSTON--(BUSINESS WIRE)--Pointillist ®, an award-winning provider of customer journey analytics software, today announced that it is now available on the Genesys® AppFoundry, the industry’s largest ...

So you’ve got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just “journey analytics,” as Forrester likes to ...

As companies strive to engage customers across the customer journey and shape the way these journeys unfold, they are faced with a vexing question: What’s working and what isn’t? The only way to ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Customer journey maps are not a new thing, but as new ...

While companies often view processes from their frame of reference, “cutting” processes up according to department, business objective, or other internal aspect, customers obviously do not act ...