The logo has a name: the “Everyman,” first coined by the iconic corporate designer Herb Lubalin, who designed the original PBS mark in 1971 to unify the look of its 200 local stations. “The ...

The Corporation for Public Broadcasting had $1.1 billion funding rescinded after the Senate Appropriations Committee approved ...

Tom Geismar designed the logo to represent the everyman. Now, he says, it’s those people who will suffer the most from the loss of public broadcast services.