A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney wanted people to know she had good jeans. Well, genes. Now, her American Eagle ad has the internet melting ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in The Economist/YouGov poll about the ad campaign, 12 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Sydney Sweeney's brother has broken his silence on her controversial American Eagle jeans ad. Newsweek reached out to Sweeney ...

Sydney Sweeney's family is seemingly coming to her defense following her controversial American Eagle ad. The actress' ...

The retailer was accused of promoting eugenics, "white supremacy" and "Nazi propaganda" with its latest campaign featuring ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy.