News
Comedian Matt Rife’s new e.l.f. Cosmetics ad about ‘overpriced beauty’ sparks fury months after plastic surgery rumors
COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion in e.l.f.’s TikTok campaign has been slammed by viewers months
“We understand we missed the mark”: e.l.f Cosmetics respond to ‘Overpriced Beauty’ ad backlash featuring Matt Rife
Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty brand collaborated with drag queen Heidi N Closet and controversial stand-up comedian Matt Rife for their latest campaign, which launched on 11.
Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.
The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...
A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...
A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...
In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...
PRIMETIMER on MSN3d
"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...
A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback