Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

We’re not quite there yet, but it sure feels imminent.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...