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Bieber, Rhode

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Reuters on MSN · 6d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

Associated Press News on MSN · 6d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

19hon MSN

Can Hailey Bieber Bring e.l.f. Stock Back to Life?

E.l.f. Beauty ( ELF 0.79%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

3dOpinion

Hailey Bieber's $1 billion sale is about so much more than makeup

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

6don MSN

Why e.l.f. just bought Haley Bieber’s beauty brand for $1 billion

Beauty is buying Haley Bieber’s makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber’s brand racked up $212 million in net sales in its last fiscal year.

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...

Rhode to Be Acquired by Elf Beauty for $1 Billion

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

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