Gap has hired veteran Nike executive Maggie Gauger as president and chief executive of its struggling Athleta brand, effective Aug. 1. Gap on Tuesday said Chris Blakeslee, who joined as president and ...

Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join the company as Global Brand President and CEO of Athleta ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Athleta, under Gap Inc., appoints Maggie Gauger as President and CEO, signaling a strategic shift to rejuvenate the brand.

Gap Inc. appointed Maggie Gauger, most recently head of Nike’s North America Women’s Business, as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the ...

Gap, owner of the Old Navy, Gap, Banana Republic and Athleta brands, has announced Maggie Gauger as its new global brand ...

Gap Inc, which also owns Old Navy and Banana Republic, said on Tuesday that it was replacing Athleta CEO Chris Blakeslee, ...

“The Power of She Collective is a really important part of our brand’s positioning and purpose,” Chris Blakeslee, president and chief executive officer of Athleta, told WWD. More from WWD ...

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month. Published July 29, 2025 Daphne Howland Senior Reporter ...