ALLYourgames proclaims the first bit of marketing copy for the ROG Xbox Ally, the third-gen Asus handheld PC that’s also borrowing Microsoft’s Xbox brand. “This is an Xbox,” declares the very next line.

Microsoft has needed to respond to SteamOS ever since the Steam Deck launched three years ago, and it has steadily been tweaking its Xbox app and the Xbox Game Bar on Windows to make both more handheld-friendly. But there was always a bigger overhaul of Windows required, and we’re starting to see parts of that today.

Xbox will launch two new handheld gaming devices, ROG Xbox Ally and ROG Xbox Ally X, this holiday season. The products are made in collaboration with ASUS and described as combining “the power of Xbox with the freedom you expect from Windows.