Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness! Food! Microdermabrasion? A WIRED exclusive.

Mr. Chesky said that the new product is still uniquely “Airbnb.” “We are finding the most interesting people in the world and designing new experiences,” he said, citing the Notre-Dame tour as an example of using an expert outside of the travel industry to offer a unique lens.

The first iteration was called Airbnb Adventures and launched in 2019, offering “bucket list worthy” experiences hosted by local experts before pausing the feature in 2023 to focus on its core offerings.

The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer to guests.

Airbnb is rebranding with a sweeping launch of services, experiences and app updates designed to rival hotels and expand its lifestyle offerings.

Airbnb also relaunched its Experiences platform, rebuilt from the ground up to make it easier to see your favorite city in a whole new way. The goal is to ditch the cookie-cutter tourist traps and let travelers connect with locals who know their cities best.

Airbnb announced on May 13 it is introducing new services and experiences that will be available to travelers in a redesigned app.

Tis the season to plan a sun-drenched getaway, whether it's quality time with your loved ones in a beachfront oasis or an activity-filled adventure with your partner in crime. You're likely weighing your options as you figure out accommodations for your next trip,

The announcement centered on a new "Airbnb Services" initiative and a significantly relaunched "Airbnb Experiences."