We knew it was bound to happen — someone would be the first to call "First!" for breaking their TV set while playing with Microsoft's new motion-controlled gaming device. Looks like Phil Villarreal is ...

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Of all major game publishers, Nintendo is the one most associated with bizarre controls. From the Virtual Boy to the Wiimote, Nintendo's history is studded with unorthodox new ways to play games — ...

When I think about online commercials and embedded spots and advertising in general, I imagine Malcolm McDowell strapped into a chair, his eyes pried open. I think about volume jacking — TV ads that ...

Tim Main and Joe Dixon's lush music video for New Look's "Nap on the Bow" creates a rippling underwater world with Xbox's Kinect camera. The ghostly shapes are based on depth information from the ...