It was about the rockiest start to a major IT initiative I’ve ever been involved in. Because I’d implemented IT marketing programs (now called client relationship management, or CRM) earlier in my ...

About six weeks ago, Salesforce unveiled a new real-time data platform, Genie, that can power a company’s entire customer resource management (CRM) program. Salesforce promises that every company can ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

There are many ways to make a bad technology decision for a customer relationship management (CRM) system, but only a few ways to make a good one. More often than anyone would like to admit, the ...

Distributors can automate orders and boost customer interactions—with zero license fees with a software suite that ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...