Negative reinforcement is a frequently misused term that diminishes its value as a powerful tool for behavior change. You may be puzzled by the claim that negative reinforcement is actually a good ...

Some of the most common tools parents and teachers use for managing children’s behaviors are rewards and punishments. While these methods tend to lose effectiveness as a child ages, there are times ...

Fear is a very normal, core part of being a human being. Pretending that we’re not afraid or that there’s no danger might not be the healthiest way to go through life. Instead, by embracing and ...

I was recently talking to a business owner who has really been struggling to get ahead. They have been working 80-plus hours a week and burning the candle at both ends. They weren’t sleeping, they ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...