Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Companies put a great deal of time and effort in to encouraging employees to work effectively with their colleagues. If a company finds that workers have bonded in to a cohesive group, it should be a ...

The effects of social group norms (inclusion vs. exclusion vs. exclusion-plus-relational aggression) and school norms (inclusion vs. no norm) on 7- and 10-year-old children's intergroup attitudes were ...

Solomon Asch once remarked, "The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white, black. This is a matter of ...