Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Just before Thanksgiving, the Eighth Circuit reversed a district court’s decision that certified a Missouri class of consumers that purchased ...

March 7 was the first "funnel" deadline of the legislative session. Bills that didn't get through a committee by then are done for the year (for the most part). April 4 is the second "funnel." Bills ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...