Search Engine Land » SEO, PPC & AIO Guides » The most important HTML tags to use for SEO success Share HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

Web search leaders Google, Yahoo and Microsoft are working together to standardise HTML markup codes via the Schema project, with the aim of delivering more relevant results on their search engines.

"go to www.domain<b>keyword</b>.com" within the ad creative at Google.com. The problem seems to have been resolved, but I thought it would be nice to document here.

Marketers might wonder if executives at the big three search engines finally came together to create a common schema to make it easier for webmasters to add markup language to Web pages, which in turn ...