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The WNBA’s new initiative and marketing efforts look to ‘line up’ more support for the league
“Line ’Em Up,” a new initiative from the WNBA, plans to bring the game closer to communities by painting the official WNBA ...
The WNBA's 'Line 'Em Up' program is banking on the 3-ball
Colors are often used as symbolic cultural tools that evoke soul-stirring emotions. For the WNBA, its signature orange hue ...
WNBA launches “Line It Up” campaign
The WNBA on Thursday unveiled a new nationwide initiative at Brooklyn Bridge Park aimed at bringing women’s professional ...
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WNBA's 'Line 'Em Up' makes space for women, girls on public courts
The WNBA says Line 'Em Up is only getting started, with plans to expand to courts across all five boroughs and beyond.
New WNBA initiative allows girls to cosplay Caitlin Clark, Sabrina Ionescu in parks across the U.S.
The league’s newest initiative, ‘Line ‘Em Up,’ is painting the WNBA three-point lines in courts across the country, beginning ...
WNBA’s “Line ‘Em Up” initiative has league’s three-point line installed at outdoor courts around the country
To accompany the WNBA’s launch of the “Line ‘Em Up” campaign, the league enlisted Korean-Canadian director Iris Kim to create a film that would introduce the program and illustrate the need for orange ...