An ecommerce site offering a large product range comes with various SEO challenges. Dealing with duplicate content and effectively funneling internal link value are just a few examples. Google accepts ...

We all know that content is king when it comes to SEO. However, winning SEO strategies today demand more than just good textual content. Good content today also includes video. A video SEO strategy is ...

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial ...

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

If you’re looking for some fairly heavy SEO reading, something beyond the “Top 10-this” and “5-Tips-for-that” type of post, spend some time reading Dave Harry’s post on how search engines may get more ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...