As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Learn how consumer goods vary in price elasticity, with factors like substitute availability and brand influence affecting demand sensitivity.

Consumer habits are dictating how video is consumed. The appetite for non-interruptive advertising while watching videos promotes the quality and applicability of video advertising as well. The ...

MIAMI — Nearly every home furnishings and decor company is searching for the next greatest trend that is going to persuade a consumer to spend discretionary income, and Tom Mirabile, founder and ...

The advertising industry continues to roll out new protocols around online data and consumer privacy. Are consumers really aware of the changes? What are their thoughts? Deciding how to approach ...

Discover four key economic concepts: scarcity, supply and demand, costs and benefits, and incentives. Learn how they affect consumer choices and financial decisions.

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...