Forty years ago today, a cashier at a Marsh Supermarket in Troy, Ohio, scanned a 10-pack of Wrigley's Juicy Fruit gum bearing an odd-looking set of alternating black and white lines. The barcode had ...

A consumer just scans the code already on the package, and the application provides product related information. The application now serves as an assistant to consumers doing product research in-store ...

Universal Product Code apps for the iPhone let shoppers find additional information and perform price comparisons on products while inside a store. They also let allow an iPhone to serve as a front ...

Artificial intelligence seems to be everywhere these days, with more companies integrating the technology into their systems and developers across the globe finding new ways to use it, for both good ...

A plurality of Americans say it’s either somewhat or highly unlikely they’d use their smartphone or an in-store scanner to find out if a product contains genetically modified ingredients, according to ...

Infuriated after his credit card was declined, a customer struck a QuickChek employee in the head with a UPC scanner on Saturday morning, Bayonne police said. The 20-year-old employee refused medical ...

Because consumers are believed to use simplifying heuristics to screen alternatives before choosing one to purchase, the authors formulate and estimate an elimination by aspects model at the ...