Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

What Roblox lacks in the graphics department, it more than makes up for with the creativity of its community. The Roblox engine gives players the ability to create custom game modes, maps, and other ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Gucci has tapped an international football star to appear in its Roblox experience, merging the worlds of ...