Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that ...

Innovations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening help brands connect with customers, capture ...

In 2023, TikTok contributed $24.2 billion to the U.S. economy. It supported more than 220,000 jobs and enabled 7 million businesses across the country to promote their brands.

Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Board Member, Yilin Lu, Appointed President to Lead Expansion Across Digital Media and Financial Sectors MIAMI BEACH, FL / ...

The possibility of a TikTok ban in the United States is concerning for brand managers whose content strategy relies heavily on the platform. However, TikTok is only one of many video-based mediums ...

The strategies she used to plan and post her videos didn't just boost her engagement rates and increase the number of followers — it's helped more brands find her through TikTok's discover page ...

Behind Uber’s TikTok creator strategy is a selective process around which creators Rosario chooses to work with. For instance, creators selected should already have existing content around Uber or ...

With TikTok Under Fire, Brands That Rely on It Worry Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan.

Can you build a thriving real estate business on TikTok? Kina Desantis did. She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four ...

Sprout Social (SPT) announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers ...