It's been a while, but we finally dragged out the Circle Track dyno mule for a new round of testing. This time around the idea came from a bench racing session where we were talking about different ...

Ok, we've done header tests in the past, comparing various styles and sizes on moderate to high-powered street-style mills. In the case of the big-block Mopar, the default favorite tube size has long ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages.