A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

TEAM Concept reports QR codes are becoming vital for brands, enhancing consumer connection and trust through storytelling, ...

Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

QR Codes are here to stay: Are brands meeting expectations? QR Code engagement has plateaued. Uniqode's State of QR Codes 2026 found that 70% of consumers scan QR Codes monthly, and 47% report their ...

Opportunities exist in the Global Smart Food Packaging Market through technology advancements like IoT, RFID, and AI, driving growth in active, intelligent, and connected packaging. Sustainable ...

In 2026, wedding pastry packaging is no longer just about keeping cakes intact—it’s about creating an unboxing moment that reflects your brand and sustainability values. As bakers and planners shift ...

According to Towards Packaging consultants, the global Asia Pacific packaging market is projected to reach approximately USD ...